Ambient Media Solutions introduces NFC technology to washroom advertising in Dublin, Cork and Shannon Airports
NFC capability on all A3 panels throughout airport washrooms
NFC allows for a previously static medium to become interactive
What is NFC
NFC stands for Near Field Communication; it is a channel where information and data can be pushed to consumers directly through their mobile phones.
NFC is the convergence of commerce and advertising
How it works
NFC allows brands to connect with a mobile audiences using digital content in the physical world. Via a small inexpensive tag attached to the back of a poster, customers can engage with print signage through a simple touch of their phone to the poster.
When a customer taps a tag with their phone, they will receive whatever information you would like them to have.
This works one of two ways: For phones with NFC, customers just have to tap the tag with their phone. For phones without NFC, customers can scan the QR code using a barcode scanner app.
For example, In Dublin Airport, a Stansted bound passenger can instantly interact with a poster for The Stansted Express and via NFC or QR code can book a train ticket ahead of their journey.
NFC Transforms your poster in to a virtual shop front
NFC enabled posters can be used for:
• Booking tickets
• Reserving hotel rooms
• Topping up mobile phone credit
• Buying E newspapers and books
• Paying a toll fee
• Ordering food
• Receiving product information
• Watching video and audio
• Tapping for special offers
NFC is the vital link that will take print signage to the next level
The NFC tags are capable of data collection
Printed Signage has always been a challenge to measure effectiveness, but now with NFC, brands can use signage to collect data from shoppers to help make future marketing decisions and track signage success.
• Simple to implement, accountable advertising
• Perfect for data gathering and sharing exclusive content
As a special introductory offer Ambient Media Solutions are providing NFC tags and programming at NO extra cost.
For more information or to book a demonstration please contact: